Elements or Lower

Thu, 16 Sep 2004

Creative Conflicts

One of the biggest advantages of generally only working for a couple of clients (apart from the fact that I’m so hopeless at the Hard Sell that if it weren’t for Woking and FISITA I’d have gone hungry years ago) is that the long-term trust that’s been built tends to mean one gets one’s way, or at least knows the grand fromage’s tastes well enough to design accordingly.

For the rare occasions that new design jobs come along, D. Keith Robinson’s latest post is well worth remembering, and strikingly familiar. I remember when I used to subscribe to Internet Magazine and, every month, all the featured sites would be Flash monsters, with 45 angles everywhere, and wee pixellated isomorphic figures. This was real design. This was the future. I decided to save my angst and not renew the subscription.

Just recently, I was asked to turn the pointer into a crosshair on a forthcoming site — clients still feel that the way to get make their site stand out is to fill it with gimmicks. I used to get asked all the time if it was possible to automatically obtain a list of the email addresses of every individual person who visited the site. There’s a palpable difference in a lot of people’s minds between their own browsing habits and preferences and those of anyone else viewing their site. I hate spam myself, but would you mind sending this email out to everyone in the country? It isn’t advertising h0t m1jit sExxx, so I’m sure no-one will mind, and I’ll get lots of yummy punters.